An interim CMO/Marketing Lead will get closely involved with your business to understand your organizational capability, your products, and your competitive position.  We’ll ask the tough, probing questions, do the difficult analysis work, and challenge the status quo. We’ll develop the best strategic path forward, help you manage the new tactical activities and measure the progress of your business. We’ll be directly involved in the hands-on work as needed, based on your availability of marketing resources.

Businesses not ready for the cost associated with a full time marketing leader can now benefit from one on a part time basis, at a fraction of the cost. Many companies limit their strategic marketing costs by hiring entry- to mid-level marketing staff, which can serve well in some capacity, but lack the experience and skills where an experienced executive is critical to guiding the overall marketing priorities, project sequencing, and strategic planning that impacts the future of your business.

Instantly add C-level experience to your team on a fractional or part-time basis – an experienced business executive who offers a voice of wisdom that you can rely on as you navigate unchartered territory.

Our Interim CMO/Marketing Lead service includes:

• Building a market-based perspective to crystallize a business strategy and implement a plan to drive growth for your company.
• Developing strategic marketing vision and goals, developing and implementing a vector of differentiation for the business and its products.
• Leadership and management of marketing activities:
  • Analytical activities – market research, consumer motivation research, brand research, pricing and business model analysis.
  • Creative activities – managing the creative work and output of internal creative teams and external agencies, such as advertising and promotions.
  • Management activities – coordinating many different styles of learning and decision-making in a single team, overcoming decision-making biases, and building a high-performing team.