compass

Digital Brand Management

Develop your organization’s identity, visibility, and credibility. Secure your brand in all available and market-appropriate digital channels, and reach your best customers. Have your brand present and recognized in more places online, and capturing a greater share of mind. Provide the buyer motivation to drive sales.

Digital Brand Management Activities

Strategy:

  • Conduct a brand workshop to define and sharpen your brand, develop brand narrative.
  • Develop messaging, elevator pitch, and Frequently Asked Questions (FAQs) for public consumption.

Social:

  • Develop a deep understanding of the reader/listener/viewer and their use of emerging digital platforms/channels and content consumption habits.
  • Create your social media strategy, account setup, and campaign guidelines.
  • Recommend and scale high-impact and emerging digital channels.

Web:

  • Select, register, and deploy brand-reinforcing domain names. Identify the new domain name extensions ideal for your brand, from the 1000+ choices of domain name extensions. Achieve the advantages of the new internet ecosystem to increase your online visibility and elevate your brand.
  • Develop web properties and content to improve your search engine visibility and improve market segment visibility and reputation. Update the content on your existing websites and web properties to improve your introductions and to convey your brand, your unique story.

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