Executive Bio

ExcelStrategy Founder Lance Wolak is a business leader and startup advisor who has spent the last 20 years building and managing global brands, creating and launching innovative products and services, uncovering growth markets, and driving adoption of new technology.

Lance’s skills as a business leader and startup advisor prepare organizations to create the best first impression for investors and industry influencers, meet competitive challenges, and achieve their long term goals. Lance has assisted startup organizations develop a strategy for growth and has implemented their initial marketing, product development, and business development programs.

Throughout his career, Lance has served in marketing and strategy leadership roles (VP, CMO, Director) in both startups and large companies. As a result he carries a unique perspective enabling him to develop plans, programs, and processes that can scale very well as a business grows – having experienced what each growth phase of a business requires. He previously served as Vice President of marketing, product and strategy for the .ORG global domain name registry, widely regarded as the Internet’s home for social-good motivated organizations and individuals.

Lance has experience managing and engaging in all aspects of marketing, product management, international business development, and strategic planning.

  • Marketing and Brand Development – Researching and uncovering growth markets with data-driven decision-making. A brand builder developing a business’ identity, visibility, and trust. A digital/social media strategist driving community interest and engagement.
  • Digital Media Product Management – Guiding product vision, strategy, design, and lifecycle management. An advocate and creator of first-to-market digital products on desktop and mobile devices. Experienced launching and managing digital media services, domains and web properties, SaaS platforms, social media, CRM, and e-commerce.
  • US and International Channel Development – Accelerating revenue growth by recruiting and managing global sales channel partners. Have conducted business across North America, Latin America, Europe, Middle East, and Asia.
  • Strategic Planning and Management – A thorough knowledge of strategic planning processes and complex decision-making. A cross-functional, collaborative management style to negotiate, influence, and lead others in implementing transformational changes across a company. Experience working with a board of directors and leading advisory councils.

Education includes a Master in Management and Strategic Leadership from Michigan State University. He has also completed a Green Leadership Professional Certificate, a Master Certificate in Strategic Change Management, and certificates in Collaborative Decision Modeling and Total Quality Management.

In addition to working with startup entrepreneurs, Lance also enjoys recreational boating, live music events, and spending time with his family.